"Sicko"--Hate it All You Like But Don't Ignore It! The Best Response is to Satisfy the Customer!

Michael Moore's harsh critique, make that condemnation, of the health insurance industry is going to be hard to watch for those who have spent their careers in the business.The worst thing we can do is to rationalize it away as just another "single payer's" prescription for socialized health care.Thirty years ago, I was taught by the insurance company I worked for that the way to be profitable